When running email campaigns, you require good email deliverability to all major email providers to make sure your emails reach your recipients.
That’s why it’s a good idea to use email campaign sending software.
Tools to send email campaigns
Email addresses on our most consumer hosting services are intended for personal and light business use.
If you need to send email blasts or campaigns, we recommend using the specialized third-party email service, such as:
By using a third-party service to send your email newsletters or marketing campaigns, you:
- Get access to multiple IP addresses that send your emails, ensuring better deliverability and less chances of landing on blacklists
- Get access to better monitoring and tracking capabilities to see detailed statistics on your campaign (deliverability and how many emails were open, etc.)
- Use specialized mail server software instead of the basic command-line service (sendmail)
To send your marketing emails and newsletters using a third-party email service, you need to install an SMTP plugin on your WordPress website such as WP Mail SMTP or Post SMTP.
Build an email campaign
Install WP Mail SMTP
Login to your WordPress dashboard, and head to Plugins > Add New option, input WP Mail SMTP in the search field, and click the Install Now button to install it:
Activate
Once installed, click the Activate button to activate the plugin:
Settings
Next, click the WP Mail SMTP -> Settings option in the left frame to configure the plugin. Get login and SMTP details from your third-party mail service and configure the plugin by filling in the host, port, encryption and authentication details.
Select the Other SMTP option, unless you’re using Sendinblue out of the gate:
Test email
That’s it! You can use the Email Test option in the top bar menu to test your email sending:
