Hazelton, Pennsylvania native Tara Tucci began selling on the Poshmark app in 2016. Since then, she has made approximately $50k from the site’s sales alone.
Tucci: “There is a tremendous demand on Poshmark for true luxury handbags. I’m constantly looking for any venue where I can offer expensive products. If the item’s value is over $500, Poshmark will validate it for free.”
For nearly 20 years as a reseller, Tucci has learned to anticipate the tastes of her most affluent clients by keeping a close watch on the latest fashion trends.
“It’s the Louis Vuitton Neverfull that everyone is after,” according to Tucci. “I scour every marketplace I can find for these totes.”
Tucci has earned the title of “Posh Ambassador” on Poshmark, meaning she has fulfilled a stringent set of requirements. She has had to put in a lot of time, energy, and sometimes money to get where she is.
Customs costs alone added up to hundreds of dollars for bags Tucci bought in Japan, France, and Dubai.
Although $50,000 is a lot of money for a side hustle, many people wonder, “How can we start selling on Poshmark?” Which fashion categories have the highest annual sales? What are the rules, and what should be avoided?”
In light of the latest data from Poshmark, the following ten labels stand out as the most sought-after on the marketplace:
- Nike
- Victoria’s Secret
- UGG
- Lululemon Athletica
- PINK Victoria’s Secret
- Michael Kors
- American Eagle Outfitters
- Coach
- J. Crew
- Free People
And the most popular brands right now are:
- Star Wars
- Barefoot Dreams
- Obermeyer
- Taylor Swift
- Peloton
- David Yurman
- Burton
- Charlotte Tilbury
- C.C
- Pandora
Look through your closet; if you’re willing to put in a little more effort, you can also check for secondhand stores like Goodwill or online auction websites like eBay. It’s also a good idea to check out sample sales and garage sales.
Keep in mind that these aren’t the only companies on Poshmark; the ones listed below are simply the most successful as of right now. You may buy and sell items by any designer on the site.
What it takes to make a sale
Once you’ve decided to sell anything on Poshmark, you need to know the platform’s dos and don’ts.
Here is a detailed tutorial:
Make sure it’s in mint condition before you sell it. This implies no flaws (such as holes, snags, markings, or pilling). If you notice something suspicious, report it. Concealment of a defect that at first glance seems to be of little consequence is the worst possible course of action. A customer will definitely notice that, and they may rate you lower or perhaps demand a refund because of it.
Take some pictures. Please take photos of the object from several perspectives (using your phone’s camera is good) once it is in selling condition. To get the most accurate portrayal of colors and textures, you should take these shots during the daytime with the flash turned off. Please include a detailed photograph of the product’s label and its directions for use and upkeep. Take at least five good shots. It is helpful if you can showcase the products; however, you should definitely avoid doing so with shoes.
Measure everything. Collecting measurements and determining the size of the item you’re selling is essential. Since sizing can vary significantly between manufacturers, it’s not enough to just say that something is a “medium” or “size 6.” Make sure to take measurements in the breast, length, and shoulder breadth and take note of the degree of stretch.
Keep your explanations brief and to the point. No one cares how gorgeous your Marc Jacobs jacket is to you, but they are interested in seeing a detailed description of it. Exactly what shade of red or maroon is it? Is it a polka dot or flower pattern? Do the shoulders look normal, or do they have padding? Don’t forget that blind customers might look at your products, so be as descriptive as possible.
Don’t hide the items shortcomings. It’s something we touched on briefly earlier, but the importance of which cannot be stressed enough. The slightest flaw must be disclosed, such as a crack in the rear collar or a blemish on the under slip. Additionally, you shouldn’t make statements like, “Snag on right knee; doesn’t damage the appearance, though!” Take a close-up snapshot of the imperfection and let the consumer judge if it detracts from the item’s aesthetic value.
Implement search engine optimization. To be successful on Poshmark, you need only have a fundamental grasp of search engine optimization (SEO). Still, you don’t have to be a tech whiz to do it. This implies that you should carefully select your keywords. Suppose you’re trying to sell a Zara white dress, for example. In that case, you should include not just the keywords “white dress” and “Zara” but also terms that clearly describe the outfit’s style (such as “cocktail,” “bridal,” “skater,” and so on).
Make sure that your product is packaged as carefully as it were diamonds. Have enough packing materials on hand before you start selling. Don’t forget to add lovely details like premium plastic wrap, a thank-you letter, or a small extra trinket to the package before sending it out.
Send it over as soon as possible. Even if you aren’t motivated to go to the post office for several days, if someone buys anything from you, they are counting on you to get it to them as soon as possible. Shoppers often have a short attention span.
And that sums it up. Go on and start your online Poshmark store to earn some extra cash!
Infoceptor's editorial team handpicks all of the products and services it recommends, regardless of external influences. Affiliate links appear in some of our stories. We may receive an affiliate commission if you purchase something through one of these links, which helps us stay independent and support our great team.
