Verifying your WordPress website on Pinterest unlocks some cool features, such as ads program, analytics, stats on photos and more.

Most businesses really take a snooze when it comes to Pinterest, but it’s one of the most popular social media platforms for visual content such as photos and videos.

It can be a very significant source of traffic to your website, especially if you run a blog or a photography website.

Let’s start!

Unlock business tools

Log in to your Pinterest account, click the drop-down arrow next to your profile picture in the top-right corner, and select Unlock business tools:

Next, click the Switch to business button:

Business details

Fill in your business name, website, country, and language:

Describe your business, and pick out some goals:

Select customized recommendations:

Lastly, answer if you’re interested in running online ads on Pinterest:

That’s it! Now you’re able to post ads and have access to statistics on Pinterest.

Claim your website

Next, to claim your website on Pinterest, click the drop-down arrow at the top-right corner, and then select Settings:

Click the Claim section in the left menu bar, then the Claim button next to the Websites option:

Download HTML file

Click the Download button under the Upload HTML file section, and download the file:

Save the file and keep the Pinterest tab open.

cPanel

In cPanel, click File Manager under the Files section:

public_html (root directory)

You need to upload the Pinterest HTML into your root directory, your root directory is the public_html – double click on public_html first:

*Note: Your public_html folder is by default the public_html (root directory) for the primary domain name on your account. If you want to claim a website for Pinterest for an addon domain, make sure to click the subfolder for it first and then go to its public_html directory from there.